W&K hires creative director for Diet Coke

Wieden & Kennedy has appointed a new creative director for its Diet Coke account as it prepares to launch new work for the brand.

LONDON (Brand Republic) - Wieden & Kennedy has appointed a new creative director for its Diet Coke account as it prepares to launch new work for the brand.

Roger Camp joins the Portland, Oregon agency from San Francisco shop Camp/Arbues, which he co-founded, just one month before the campaign is due to break.

John Russell, global account director on Diet Coke, said Camp had incredible experience drawn not only from work on beverages brands but also brands such as Little Caesar’s, Pizza Hut and E! Entertainment.

Before co-founding Camp/Arbues, Camp was associate creative director at Leagas Delaney in San Francisco from 1999 to 2000, where he worked on Adidas among other accounts. He has also worked at Cliff Freeman & Partners New York on Coke’s Fanta brand, and at BBDO New York, where he worked on the Pepsi and Pizza Hut accounts.



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