W&K picks up Finlandia vodka account

Brown-Forman has appointed Wieden & Kennedy as lead agency for its Finlandia vodka brand in Europe and Africa.

Finlandia vodka
Finlandia vodka

It is the second piece of Brown-Forman business the agency has picked up, after it won a pitch for the Maximus vodka brand in March.

On Finlandia it will work alongside Story Worldwide, Brown-Forman’s digital communications planning roster agency, to develop a fully integrated campaign that will initially launch in Poland and then roll out across the complete region.

Neil Punwani, senior vice president and global managing director for vodkas at Brown–Forman, said: "We have developed a strong working relationship with Wieden + Kennedy through their work on Maximus Vodka. We are pleased to be extending this to our global flagship vodka brand, Finlandia, across our most important markets"

Europe and Africa account for more than 70% of Finlandia’s volume.