W&K and Universal land BASF accounts

LONDON - BASF, the chemicals giant, has appointed Wieden & Kennedy Amsterdam and Universal McCann to handle its global advertising and media planning and buying accounts respectively.

BASF...appoints Wieden & Kennedy Amsterdam and Universal McCann on media
BASF...appoints Wieden & Kennedy Amsterdam and Universal McCann on media

W&K Amsterdam scooped the global creative account following a three-way pitch against DDB and Abbott Mead Vickers BBDO, while Universal McCann beat MindShare to the media business in a final shoot-out.

Their appointments bring an end to the ten-month review process, handled by Agency Insight.

W&K Amsterdam will take on responsibility for all of BASF's above-the-line communications, including its first global brand campaign that will run across Europe, Asia, Latin America and North America.

The campaign will also include tactical regional exe-cutions for the chemical company's 14 divisions, including Plastics, Performance Products (tailor-made plastics), Oil and Gas, and Agricultural Products and Nutrition.