W&K wins £4.5m Sky One advertising account after pitch

LONDON - Wieden & Kennedy has picked up the £4.5m Sky One creative account following a four-way pitch, as the station unveils a new advertising campaign for 'Nip/Tuck'.

The agency won the business following a shootout against Clemmow Hornby Inge, DDB London and Rainey Kelly Campbell Roalfe/Y&R.

Wieden & Kennedy has been tasked to create a series of campaigns for Sky One’s flagship shows, which include the real-time drama series '24', 'Nip/Tuck' and 'The Simpsons'.

HHCL/Red Cell, the incumbent on the BSkyB account, was not involved in the pitch, but it will continue to handle the rest of the business, including the advertising of Sky as a platform and the Sky+ box.

The win comes as Sky One launches a press and outdoor ad campaign for returning plastic surgery drama 'Nip/Tick' with an image of the body as a corset.

Breaking today, the campaign, devised in-house by Sky Creative Agency with poster and press executed by HHCL/Red Cell, features imagery inspired by Vietnamese artist Nicole Tran Ba Vang.

A naked woman is in the campaign wearing a "skin dress", which can be done up like a corset. The creative explores Tran Ba Vang's notion that people hide behind their bodies in the way they would an item of clothing.

The campaign uses the strapline: "Hide what you can. Change what you can't."

'Nip/Tuck' stars Julian McMahon as a surgeon in a Miami plastic surgery practice and British actress Joely Richardson as his surgical colleague's long-suffering wife.

Also starring in the new series is Richardson's real-life mother Vanessa Redgrave alongside special guest appearences from 'X-Men' actress Famke Janssen and self-confessed plastic surgery devotee and comedian Joan Rivers.

'Nip/Tuck' returns to Sky One on Sunday February 6 as part of the channel's line-up of quality drama, alongside series fourth of '24' and football drama 'Dream Team'. 'Nip/Tuck' won the best television drama award at the Golden Globes earlier this month.

Nissan is sponsoring the series alongside '24' and 'Dream Team', in a deal worth £1.5m.

Posters promoting 'Nip/Tuck''s first outing attracted 45 complaints to the Advertising Standards Authority, with viewers criticising their offensive references to medical problems.

One poster with the strapline "Sometimes a boob job is the best cure for depression" was deemed to be belittling to women as well as offensive to sufferers of a serious medical condition.

Another ad with the strapline "Ugliness demeans us all" attracted 21 complaints from viewers, who found it offensive.

The ASA did not uphold the complaints, ruling that most people would understand that it was supposed to be ironic humour.

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