The execution also won silver awards in the best fashion, best ad in national newspapers and best use of photography categories.
DDB London emerged as the most awarded agency after its Harvey Nichols work scooped the Gold Award for best press advertising campaign. DDB won a total of six silver awards, three for the Harvey Nichols work, two for the "love it or hate it" Marmite campaign and one for Volkswagen. The Marmite "Mr Bean" execution was named as best food and drink ad and the Marmite "bull fighting" ad as best use of illustration while its VW "nose" work was awarded in the best automotive category.
Bartle Bogle Hegarty's long copy "World Cup agreement" for Lynx scooped three awards. It was named the best written ad, best beauty and health ad and best ad in consumer magazines.
Rainey Kelly Campbell Roalfe/Y&R landed three awards: two for its "hands" Virgin Atlantic ad and one for "chav phone" for Virgin Mobile.