Taking place every Friday from 22 January to 12 February, the event promises new and unique music, design and taste-focused experiences.
The hotel has teamed up with Increments, a London-based art collective that produces projects that combine sound, events and art, to deliver a live audio-visual performance within its W Lounge.
The multi-sensory performance will be comprised of a reactive, chromo-therapeutic light installation and cinematic sounds.
Beverages will be provided by cold-pressed juice company, Imbibery. Guests will be able to select their desired drink from a new cocktail menu, which includes a Spicy Limeade Margarita and the Hail Mary, and they can opt to consume their concoction with or without alcohol.
The Vitamin Mix Series will be available to experience from 9pm through to 1.30am, and each event is free to attend.
W Hotels floated a giant 'W' down an Amsterdam canal in October last year, to celebrate the opening of its first property in the Netherlands. Celebrations were held in London too, where the brand's Leicester Square outpost offered a range of Dutch-themed experiences.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.