Wagadon is renewing its assault on the men’s market with a general
lifestyle title, due to launch in April.
The title aims to differentiate itself with an emphasis on music and
films. Wagadon, which publishes upmarket style titles, such as Arena and
the Face, broke ranks from its specialist title portfolio in September
to launch a general interest women’s magazine, Frank.
Nick Logan, Wagadon’s founder and publisher, told Campaign in August
that he was keen to add another title to the portfolio, but was anxious
the company did not grow too big. He said he wanted to produce a
magazine that had a heavy emphasis on music. Logan began his career as a
reporter on the IPC music title, NME.
The men’s market is still the fastest growing magazine sector. FHM, the
market leader, saw a 178 per cent hike in sales in the most recent ABCs
(January-June 1997).
