Wagamama "True nourishment" by MullenLowe London

Wagamama revives its previous brand line, "From bowl to soul," in its biggest push to date in above-the-line advertising.

An ad by MullenLowe London, which will run on TV and cinemas, mixes animation and live action to show off the restaurant’s fresh ingredients and Asian inspiration. Actors in the spot are younger adults, revealing the brand’s target millennial audience. The work was created by Nicolas Gomez Cal and Sean Bone and directed by Basak Erol through Blink.

Credits

Client
Customer director
UK marketing director
Head of brand
Executive partner
Account director
Account manager
Senior strategist
Chief creative officer
Executive creative director
Creative director
Producer
Junior producer
Production company
Director
Animation director
Producer
Production manager
Edit
Editor
Post production
Colourist
Sound
Sound engineer

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