AgencyUncommon Creative Studio
SectorFood and Drink and Fast food / Restaurant
Wagamama has launched a campaign featuring a giant rubber dinosaur character to promote its plant-based menu options.
Highlighting Wagamama becoming the UK’s first high street restaurant to make 50% of its menu plant-based, the work by Uncommon Creative Studio shows the dinosaur angry at the damage that people have caused to the world.
A 60-second TV film directed by Vedran Rupic and produced by Christian Kuosmanen through RiffRaff is being supported by cinema, online and social media activations.