Wagamama "Vegamama" by Uncommon Creative Studio

Wagamama has launched a campaign featuring a giant rubber dinosaur character to promote its plant-based menu options.

Highlighting Wagamama becoming the UK’s first high street restaurant to make 50% of its menu plant-based, the work by Uncommon Creative Studio shows the dinosaur angry at the damage that people have caused to the world.

A 60-second TV film directed by Vedran Rupic and produced by Christian Kuosmanen through RiffRaff is being supported by cinema, online and social media activations. 

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