Wagamama "Vegamama" by Uncommon Creative Studio

Wagamama has launched a campaign featuring a giant rubber dinosaur character to promote its plant-based menu options.

Highlighting Wagamama becoming the UK’s first high street restaurant to make 50% of its menu plant-based, the work by Uncommon Creative Studio shows the dinosaur angry at the damage that people have caused to the world.

A 60-second TV film directed by Vedran Rupic and produced by Christian Kuosmanen through RiffRaff is being supported by cinema, online and social media activations. 


Creative agency
Production company
Executive producer

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member