Waitrose Christmas ad follows journeys home

LONDON - Waitrose has opted for a sentimental theme for a Christmas TV ad that promotes its range of festive food.

The spot, created by Miles Calcraft Briginshaw Duffy, follows various people, from a student to a fisherman, making their journey home for Christmas.

The student is seen on a crowded train, the fisherman moors up to port, and a small child sleeps in the back of a car.

Each are making their way home to enjoy Christmas, and all its trimmings, with their loved ones.

The action is interspersed with shots of Waitrose's Christmas food offering and ends with the line: "At Christmas, there's only one place to be."


Christmas at Waitrose
Richard Hodgson, marketing director, Waitrose
Invite food lovers to make the most of their festive season with Waitrose
Creative agency
Miles Calcraft Briginshaw Duffy
Jeremy Carr
Art director
Ken Hoggins
Mary Tucker
Media agency
Manning Gottlieb OMD
Media planner
Faye McDowall
Production company
RSA Films
Stuart Rideout
Lou MacGreggor
National TV

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content