Waitrose "Everything we do goes into everything you taste 2017" by Adam & Eve/DDB

Waitrose has a new campaign that makes mouths water by highlighting the quality and freshness of its products.

In the TV spot, the camera angle is shot from the sea looking up at the hand-line fishermen working to bring in the catch on the boat.

The 360 film takes things a step further. Viewers can control what they see to gain more insight into how their fish is caught and experience the working life of the fishermen in more detail.