Waitrose in Facebook push for Christmas

Waitrose has launched its first Facebook app in a bid to boost the profile of its new Heston Blumenthal range and spread some Christmas cheer.

Waitrose: latest app features Hidden Orange Christmas pudding
Waitrose: latest app features Hidden Orange Christmas pudding

The app was created by the retailer's integrated agency Kitcatt Nohr. It gives users of the social network the chance to claim a virtual Christmas pudding to post on their wall.

The pudding is the Heston from Waitrose Hidden Orange Christmas pudding, which has been promoted with a TV ad showing how the chef makes it.

Slices of the virtual pudding can be claimed by up to five Facebook friends of its owner. One slice in each pudding contains a "silver sixpence", offering a prize of food such as mince pies, and, for one lucky winner, a year's worth of Waitrose shopping.

The other slices contain a helpful Christmas tip or money-off voucher for Waitrose's grocery delivery or home-shopping services.

Kitcatt Nohr has also redesigned the Waitrose Facebook page.

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