Waitrose 'Heston's prize pudding' by Kitcatt Nohr Alexander Shaw

Waitrose is using social media to develop brand engagement and drive sales over the festive season.

The campaign, created by Kitcatt Nohr Alexander Shaw, includes a Facebook app called ‘Heston’s Prize Pudding’ which allows users to claim one of a limited number of virtual ‘Heston from Waitrose’ Hidden Orange Christmas puddings.

The puddings give users’ Facebook friends the chance to win a year’s worth of shopping from Waitrose. The copywriter for the campaign was David Brown, the art director was David Bourke. Kitcatt Nohr Alexander Shaw has also redesigned the Waitrose Facebook page.