Waitrose & Partners "You can taste when it's a Waitrose Christmas" by Adam & Eve/DDB

Waitrose has launched its Christmas campaign for 2021, created by Adam & Eve/DDB.

The fun-filled 60-second TV spot showcases why "the best bit of Christmas is the food", no matter the time, place or occasion.

Directed by Jeff Low and produced by Kwok Yau through Biscuit Filmworks, the film will first air tonight (16 November) during Emmerdale on ITV and The Great British Bake Off on Channel 4. It will also run on VOD and the brand's social media platforms.


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