Waitrose releases Valentine's print campaign

LONDON - In a bid to feed the romantic flames of consumers, Waitrose is taking full advantage of the looming couple-fest with a print campaign promoting its range of Valentine's Day offers.

Love is in the air... new Waitrose ad
Love is in the air... new Waitrose ad

The ads, which each communicate that Waitrose has "everything you need for a romantic Valentine's weekend", were created by Miles Calcraft Briginshaw Duffy.

Each execution features a food product from béarnaise butter on a steak, icing sugar on a soufflé, smoked salmon on scrambled egg and the bubbles in a Champagne glass all forming a heart shape.

As well as appearing in national press and online, the ads will feature as a coverwrap around Metro on Friday 13 February, in a bid to drive love-struck consumers to stock up on Valentine's meals.