Waitrose has again focused its Christmas campaign on charitable giving. Bartle Bogle Hegarty created the spot, in which a voiceover explains how Waitrose’s green tokens allow its partners to support community projects. At the same time, a group of the supermarket’s staff is shown serving dinner to the elderly. The work was created by Tom Evans and Oliver Courtney, and directed by Stuart Douglas through Nice Shirt Films.
Strategic business lead
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