Adam & Eve/DDB's first TV campaign for Waitrose injects a little warmth into British homes.
"The warmest season" features an array of seasonal foods available at the supermarket, accompanied by the soundtrack from the 1968 Disney feature Winnie The Pooh And The Blustery Day. Adam & Eve/DDB won Waitrose’s creative account earlier this year. The TV spot, which has 60- and 40-second versions, will be supported by press activity and will launch on Friday. The work was created by Patrick McClelland and Feargal Ballance, and directed by Simon Ratigan through HLA. Media was handled by Manning Gottlieb OMD.