Artificial snow will fall every 30 minutes as its TV ad, "Snowed in" by Adam & Eve/DDB, plays with full audio on Ocean Outdoor’s large digital out of home sites.
The campaign will run this weekend and next weekend at Westfield shopping centres in Shepherd’s Bush and Stratford. It has been created by Manning Gottlieb OMD and executed by Talon.
"Snowed in" shows villagers who gather at their local pub for a Christmas morning drink getting snowed in. Instead of panicking or trying to get out they pull together a Christmas Day meal.
Alia Ahmad, marketing manager at Waitrose, said: "We are always looking for exciting ways to bring our brand to life and even more so at Christmas. We think this campaign will look and sound really magical as our ad plays and hopefully get people in the Christmas spirit."