Waitrose "Waitroses" by Adam & Eve/DDB

Waitrose is running a tactical print and outdoor campaign for Valentine's Day with a clever play on words.

The simple ad by Adam & Eve/DDB is similar to one the supermarket ran for the summer bank holiday weekend last year, which changed its name to Waitrosé. This one promotes the sale of roses in Waitrose stores. The ad was written by Jonathan John and art directed by David Mackersey.

Credits

Brand
Group chief creative officer
Chief creative officer
Copywriter
Art director