Wakeboarder fronts push for Audi A6

Spectacular stunts performed by a national wakeboard champion skimming across water only six inches deep are featured in new pan-European advertising for Audi.

Spectacular stunts performed by a national wakeboard champion

skimming across water only six inches deep are featured in new

pan-European advertising for Audi.



The campaign is intended to show off the sporty appeal and four-wheel

drive system of the A6 Quattro, which is seen towing the wakeboarder in

the commercial, which will break in the UK on Tuesday.



Created by BBH Unlimited, the Bartle Bogle Hegarty total communications

subsidiary - its first international work for the brand, the film is

part of this year’s international marketing drive behind the

Quattro.



Gavin Broadbent, New Zealand’s wakeboarding champion, is the star of the

commercial, which shows him going through a repertoire of tricks while

being towed across Bethell’s beach, alongside the Tasman Sea off New

Zealand’s west coast.



Danny Kleinman, who directed the film through Spectre, spent nine days

shooting the commercial - much of it by helicopter - during which the

Quattro was driven by a stunt driver at 25 mph.



The commercial has no soundtrack except for the rhythmic lapping of the

waves. It was written by Nick O’Bryan-Tear and art directed by Al

Welsh.



The photographer, Darran Rees, was also on the shoot and his work will

form the basis of the accompanying print campaign, which will appear on

96-sheet posters as well as in style and men’s special interest

magazines from the end of February.



The campaign will be co-ordinated across Europe by the Audi Agency

Network, which also includes Saatchi & Saatchi in Germany, Tandem in

Spain, Verba in Italy, and Louis XIV in France.



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