Spectacular stunts performed by a national wakeboard champion
skimming across water only six inches deep are featured in new
pan-European advertising for Audi.
The campaign is intended to show off the sporty appeal and four-wheel
drive system of the A6 Quattro, which is seen towing the wakeboarder in
the commercial, which will break in the UK on Tuesday.
Created by BBH Unlimited, the Bartle Bogle Hegarty total communications
subsidiary - its first international work for the brand, the film is
part of this year’s international marketing drive behind the
Gavin Broadbent, New Zealand’s wakeboarding champion, is the star of the
commercial, which shows him going through a repertoire of tricks while
being towed across Bethell’s beach, alongside the Tasman Sea off New
Zealand’s west coast.
Danny Kleinman, who directed the film through Spectre, spent nine days
shooting the commercial - much of it by helicopter - during which the
Quattro was driven by a stunt driver at 25 mph.
The commercial has no soundtrack except for the rhythmic lapping of the
waves. It was written by Nick O’Bryan-Tear and art directed by Al
The photographer, Darran Rees, was also on the shoot and his work will
form the basis of the accompanying print campaign, which will appear on
96-sheet posters as well as in style and men’s special interest
magazines from the end of February.
The campaign will be co-ordinated across Europe by the Audi Agency
Network, which also includes Saatchi & Saatchi in Germany, Tandem in
Spain, Verba in Italy, and Louis XIV in France.