Alan Waldie, the veteran art director, and Ken Mullen, the creative
director of Warman & Bannister, have created a series of press ads
encouraging people to attend this Sunday’s Countryside March, opposing
the Government’s proposed ban on hunting.
The ads are aimed at the racing community which fears that a hunting ban
could be a precursor to similar actions against National Hunt racing and
point-to-pointing. They will run in the days leading up to the march in
the Racing Post and Sporting Life. Waldie said: ’We are hoping we can
galvanise 50,000 people into coming out of their clubs and pubs and
joining the march. I have always been keen on racing, so I care about
Three executions will run, all of which have a bold headline and
detailed body copy. The first reads: ’You’ve got one day to save the
countryside.’ A second asks: ’Which would you rather join? A rally or a
dole queue?’ and explains that one in eight of the agricultural
workforce is employed in racing.
The final execution’s headline asks: ’The British countryside. Who
cares?’ and appears above the signatures of supporters including the
jockeys, Frankie Dettori and Lester Piggott, and the television racing
commentator, John McCririck.
The campaign was commissioned by Rhydian Morgan-Jones, a horse breeder
and a director of the British Horseracing Board, who raised the money
for the ads from the racing world.
Waldie first met Morgan-Jones when he created an ad with Geoff
Howard-Spink for a stud farm. The design outfit, Orange Communications,
produced the work and the campaign was bought by Morgan-Jones.