Waldorf Astoria creates interactive 'novel' starring Bond girl Olga Kurylenko

Hotel group Waldorf Astoria has looked to take the art of brand storytelling to new lengths with an interactive novella featuring a fashion designer character played by James Bond actress Olga Kurylenko.

Waldorf Astoria: interactive 'novel' starring Bond girl Olga Kurylenko
Waldorf Astoria: interactive 'novel' starring Bond girl Olga Kurylenko

Users can follow "The Escape Artist", penned by British writer Simon Van Booy, by scrolling down through prose and clicking on an assortment of supplementary video, images and audio content. The initiative will be promoted with digital and social activity in the UK, US, United Arab Emirates and China.

The campaign will be hosted at www.waldorfastoria.com/thestories.

Company: Hilton Worldwide

Brand: Waldorf Astoria Hotels & Resorts

Client: H. Stuart Foster, vice president of marketing, Waldorf Astoria Hotels & Resorts

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