Wales, whose tourist industry has been devastated by the
foot-and-mouth epidemic, is drafting in Sian Lloyd, the TV weathergirl,
to front an emergency ad campaign aimed at winning back visitors.
The Wales Tourist Board is plunging the bulk of the pounds 1.5 million
budget earmarked to counter the effects of the disease into five
All will be filmed, edited and screened in a single day and will be
shown only once on consecutive nights from Monday in London, the North
West, the Midlands and Wales. The ads will show the attractions and
activities that stayaway holidaymakers could have enjoyed had they been
in Wales that day.
The advertising, jointly produced by Cardiff's Golley Slater and the
Wales-based Wordley Productions, is a response to a huge drop in the
number of visitors, costing upward of pounds 20 million a day.
The pitch for the WTB's pounds 6 million advertising and media account
has been postponed for a month because of the situation.
Welsh-born Lloyd, who is a board member of the WTB, is giving her