Walker Media to appoint Mudge as its fourth managing partner

Walker Media has ended its eight-month search for a fourth managing

partner with the appointment of the former Saatchi & Saatchi media

director, Ron Mudge.



Mudge will manage the £100 million Dixons Group business. He

completes the second tier of management at Walker, reporting to the two

founding partners, Phil Georgiadis and Christine Walker.



Mudge headed Saatchis' in-house media operation until it was axed five

months ago, resulting in 12 job losses. Media planning was moved to its

sister media network, Zenith.



A well-known figure in the media industry with a career spanning nearly

20 years, Mudge had a brief stint as communications director at DMB&B

before returning to Saatchis to replace Mike Gorman as the head of the

restructured media unit in 1995. Before DMB&B, he was the group media

director at Saatchis and he also co-founded The Media Centre (now

MediaVest) in 1990 and was a founding partner of The Media Works in

1992.



Mudge has worked as a freelance consultant over the past five

months.



At Walker Media, Mudge will sit alongside the three managing partners -

the recently appointed Nick Walker, the former group director at

Optimedia, and Jon Horrocks and Nicki Hare, who have been with the

agency since it was launched three- and-a-half years ago. He replaces

Steve Anderson who died in March 2001.



Georgiadis said: "The Dixons Group business is highly challenging and

Ron's vast all-round experience will, I'm sure, be applied vigorously."