Walker Media lands eFax.com business and promotes three

Walker Media has added another internet company to its portfolio of new-media clients, scooping the media planning and buying for eFax.com. It has also created three new managing partners.

Walker Media has added another internet company to its portfolio of

new-media clients, scooping the media planning and buying for eFax.com.

It has also created three new managing partners.



eFax.com, which bridges the gap between fax and e-mail using an

internet-based conversion system, claims to be the world’s leading

internet provider of fax-to-e-mail services, with more than 1.25 million

subscribers.



Walker pitched for the account against a number of unnamed agencies last

month and was handed the business last week. The agency has already

begun working on aUK launch campaign.



Susan Lazareff, the head of marketing and business development at

eFax.com, said: ’We were impressed with Walker Media’s response to our

brief and their proven track record in this fast-moving market.’



The UK launch will use creative work from the US, featuring the

strapline: ’Fax me here, fax me there, fax me anywhere.’



Christine Walker, a managing partner at Walker Media, said: ’The

eFax.com brief requires strategic thinking on the move and smart

implementation. This plays to our strengths.’



The company joins a series of new-media clients at Walker Media,

including excite, lastminute.com and the share.com.



At the same time the agency has promoted Steve Anderson, Jon Horrocks

and Andrew Sherman to the role of managing partners. All three were

founding directors of the company.



Anderson runs the Dixons Stores account, Horrocks is head of broadcast

and Sherman a group account director running accounts such as British

Airways, and IPC. Sherman also has management responsibility for the

agency’s online activities.



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