Walker Media has added another internet company to its portfolio of
new-media clients, scooping the media planning and buying for eFax.com.
It has also created three new managing partners.
eFax.com, which bridges the gap between fax and e-mail using an
internet-based conversion system, claims to be the world’s leading
internet provider of fax-to-e-mail services, with more than 1.25 million
subscribers.
Walker pitched for the account against a number of unnamed agencies last
month and was handed the business last week. The agency has already
begun working on aUK launch campaign.
Susan Lazareff, the head of marketing and business development at
eFax.com, said: ’We were impressed with Walker Media’s response to our
brief and their proven track record in this fast-moving market.’
The UK launch will use creative work from the US, featuring the
strapline: ’Fax me here, fax me there, fax me anywhere.’
Christine Walker, a managing partner at Walker Media, said: ’The
eFax.com brief requires strategic thinking on the move and smart
implementation. This plays to our strengths.’
The company joins a series of new-media clients at Walker Media,
including excite, lastminute.com and the share.com.
At the same time the agency has promoted Steve Anderson, Jon Horrocks
and Andrew Sherman to the role of managing partners. All three were
founding directors of the company.
Anderson runs the Dixons Stores account, Horrocks is head of broadcast
and Sherman a group account director running accounts such as British
Airways, and IPC. Sherman also has management responsibility for the
agency’s online activities.
