Walker Media has been appointed by the Windsmoor Group to handle
its ladies fashion brands.
The campaign will kick off with the relaunch of the Dannimac weatherwear
range, which has been planned for spring 2001.
The Windsmoor Group houses the Windsmoor, Planet and Precis Petite
Nikki Hare, senior account director, and Sarah Horne, account director,
will handle the business.
Hare said she anticipated using a combination of press and outdoor in a
nationwide publicity drive for Dannimac, designed to reposition the
brand in the market.
Hare is in the process of planning the media push, which will be
combined with PR activity through Yellow Door Creative Marketing.
Anna Webster, account director at Yellow Door, will be responsible for
PR for the Windsmoor Group.
Hare added that she is waiting for briefs for the other Windsmoor Group
brands, which will also be advertising next year.
The Windsmoor brands will be handed over to Walker in early 2001.
Lesley Exley, marketing director at the Windsmoor Group, said: ’We are
confident Walker Media’s experience will help it capitalise on all
opportunities for this vital campaign for Dannimac. We look forward to
expanding our advertising activity across the rest of our brand
portfolio next year’.
Precis Petite is the only Windsmoor Group brand to have been active over
the past 12 months.
Its pounds 79,000 budget was spent entirely on press (AC Nielsen MMS).
This was bought through MediaCom.
The Windsmoor Group sells its clothes principally through concessions in
department stores such as Debenhams and Selfridges. The company was
founded in 1933 and employs more than 2,500 people.
Walker Media is headed by partners Christine Walker and Phil
It handles accounts for Alldays, Bhs, First Choice, Tie Rack, Packard
Bell, the New Millennium Experience Company, Dyson, British Airways and
the Daily Mail.