Walkers ditched TV for a social media campaign aiming to help fight food poverty.
The spot promotes Walkers’ sausage roll-flavoured crisps and stars YouTuber LadBaby, with cameos from Aled Jones, Carol Smillie, East 17's Tony Mortimer and Gary Lineker. Walkers will donate 5p from every pack sold to The Trussell Trust.
The two-minute film shows LadBaby visiting different homes to sing carols. Along the way, he is joined by various celebrities, until he reaches the door of Lineker, who wears a "Bah humbug" jumper and, of course, steals some crisps. There are also nods to popular East 17 Christmas song Stay Another Day and a scene from Love Actually.
The work was created by James Hudson and Rob Griffiths, and directed by Mike Baldwin through Craft Films.