Walkers "CrispIn or crispOut" by VCCP

Walkers reignites an age-old debate about whether crisps belong in sandwiches.

The ad seeks to unite the nation around the contentious lunch issue and explores a range of human reactions to the crisp sandwich, from pride, excitement and delight to confusion and disgust. While a wife recoils at her husband putting crisps in a sandwich during lunch at a smart restaurant, another scene shows a boss’s horror upon seeing crisps fall out of an employee’s sandwich in the middle of a company meeting. 

The work was created by Adam Sears and Ben Evans, and directed by James Rouse through Outsider.

Credits

Agency
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Photography
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Music supervision