Walkers frontman Gary Lineker makes an appearance as KFC mascot Colonel Sanders in a campaign promoting the snack brand's KFC-flavoured crisps.
The ad begins with Lineker eating a packet of the KFC crisps outside "Colonel’s News" newsagents.
In a tone similar to KFC’s 2019 campaign "What the cluck", a voiceover asks: "KFC-flavoured crisps – it’s a no-brainer. So why did it take us so long?"
It ends with Lineker eyeing up the Colonel’s classic white ensemble in the window of a suit shop, with the reflection making it appear as if he was wearing it.
The ad debuted on Saturday during The Masked Singer on ITV and will run until April alongside digital activity, including a Twitter Spotlight takeover and a limited-time on-pack KFC meal two-for-one promotion.
It was created by Andrew Jordan and Alex King, and directed by Rollo Jackson through Somesuch