Walker's Spark wins Million-2-1 account

The Walker Media planning subsidiary, Spark, has won a consultancy brief for the gaming and entertainment brand Million-2-1.

Spark has been enlisted to encourage more media owners to form business partnerships with Million-2-1. The company already works with organisations including Channel 4, Emap and The Daily Telegraph, providing the companies with additional revenue streams via internet and mobile gaming.

The agency will also be working on ways to promote Million-2-1's reverse auction brand, How Lo?. The winner of this game is the bidder who makes the lowest unique bid for a product, such as a car.

Ian Milligan, the commercial director at Million-2-1 and a former sales and marketing director at Camelot, made the appointment. He said: "Spark showed a clear understanding of the issues facing our business and is providing solutions that add true commercial value."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content