Walkers urges parents to indulge themselves with its biggest-ever snacks campaign.
The spot shows parents stashing their snacks around the house. While one dad tapes his Quavers under a desk, a sneaky nan hides her Wotsits in the bathroom.
Crisp fans can also share their favourite hiding spots via an interactive version of the ad on social media. The work was written by Emma Penz, art directed by Phil Sinclair and directed by Chris Balmond through Outsider.