Asim Chaudhry gets stuck in a skylight in a new Walkers ad introducing the line, "When life gives you potatoes, make crisps".
The actor and comedian, who played Chabuddy G in the Bafta-winning People Just Do Nothing, is a TV aerial repairman who slips and falls into a domed skylight. After remembering a packet of Walkers cheese and onion crisps in his pocket, he decides to make the best of it by catching up on a Strictly Come Dancing-style show on his phone. When the fire brigade arrives, they crowd around to watch too – rather than getting him down.
James Rouse directed the spot, called "Roof", through Outsider.
VCCP won Walkers in July last year after a competitive pitch through WDC, beating Uncommon Creative Studio in the final round. Walkers split with 22-year incumbent Abbott Mead Vickers BBDO in May 2020.