The pop-up, which has been produced in-house by Unilever, features giant Calippo and Twister frozen treats that talk to customers about promotions and topical observations.
There is also an ‘in case of serious, press here’ button, which, when pressed, will activate a surprise performance from staff members and begin an interactive light installation.
Wall’s will also be running two promotions for travellers and commuters. If their train is more than one hour delayed, staff will offer them 50% off the cost of any ice cream, and if it’s over 25 degrees Celsius, the price of all ice creams will be reduced by 25%.
Jenny King, brand manager at Wall's, said: "Everyone has little moments in their day where they need to say ‘goodbye to serious’ and, as Victoria and Waterloo are busy commuter stations, our pop-up will inject an air of happiness and fun to the serious commuter locations."
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