Wall's opens pop-ups in Victoria and Waterloo stations

Ice cream brand Wall's has opened a pop-up stall in Victoria station, London, with plans to move the outlet to Waterloo station on 30 June.

The pop-ups will be open from 11am to 8pm daily
The pop-ups will be open from 11am to 8pm daily

The pop-up, which has been produced in-house by Unilever, features giant Calippo and Twister frozen treats that talk to customers about promotions and topical observations.

There is also an ‘in case of serious, press here’ button, which, when pressed, will activate a surprise performance from staff members and begin an interactive light installation.

Wall’s will also be running two promotions for travellers and commuters. If their train is more than one hour delayed, staff will offer them 50% off the cost of any ice cream, and if it’s over 25 degrees Celsius, the price of all ice creams will be reduced by 25%.

Jenny King, brand manager at Wall's, said: "Everyone has little moments in their day where they need to say ‘goodbye to serious’ and, as Victoria and Waterloo are busy commuter stations, our pop-up will inject an air of happiness and fun to the serious commuter locations."

Comment below to let us know what you think. 

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton
Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI

Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More