Wall's stages tour for sausage launch

Wall's Proper Foods is touring UK city centres and major train stations to promote its ready baked sausage product.

Wall's: touring the UK with ready baked sausages
Wall's: touring the UK with ready baked sausages

Wall’s Ready Baked sausages is Wall’s Proper Foods first microwaveable sausage product, ready to eat in one minute. Throughout February and March, the Wall’s Ready Baked campaign truck and pod is visiting more than 40 supermarkets, train stations, universities and city centres, delivering free hot sausage sandwiches to the public.

The campaign, devised in partnership with retail and shopper marketing agency Savvy, includes a social media campaign aimed at promoting the tour to consumers at prime public locations at key times, including train stations and city centres, in order to maximise footfall for the experiential activity. To help complete the path to purchase, field teams are on hand to distribute coupons and push the crowds into the nearest stores.

The tour, which kicked off in Edinburgh at the beginning of February, has already visited city centres in Glasgow, Bradford, Leeds, Sheffield, Durham, Sunderland, Newcastle and Nottingham, as well as London King's Cross and London Victoria stations.

In March, it will target city centres in Cardiff, Kent, Essex, London, Blackpool, Preston, Liverpool, Manchester, Stoke-on-Trent, Leicester, Birmingham and Bournemouth and train stations in Liverpool, Birmingham, Bristol, Manchester and Reading.

As part of its latest Creme Egg campaign, Cadbury has teamed up with Sainsbury's to launch a Creme Egg Spotters Hide Tour, while dating app Bumble has launched its new 'Bumble Honeys on Tour' campaign, featuring a 'Bumble Bus' that will tour the UK.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now