Talk Radio is poised to unveil its first TV work in a pounds 1
million burst through Walsh Trott Chick Smith.
The campaign differs from the previous poster and press work which aimed
to encapsulate the radio’s personality by showing two radically opposing
sides of a debate.
The new creative approach features a number of animated household
The first of two separate 30-second executions shows a kettle, a jelly
and a rocket poised next to a telephone receiver. The kettle is shown
bubbling away on the stove spouting forth its views on ’jumped-up
The second ad features the kettle, a hammer and a light bulb. The hammer
represents a woman who wants to drive her message home by repeatedly
hitting a nail.
Each character has been chosen to embody the different types of people
who listen and call in to Talk Radio. The commercials end with the line:
’Talk Radio. There’s a good argument for listening.’
The ads were written and art directed by Dave Trott and Gordon Smith and
directed by Skeets at the Oregon-based production company, Will
Media is through TMD Carat.
Paul Robinson, the general manager at Talk Radio, said: ’We are now
targetingprospective listeners. The aim is to show the emotions people
feel when they get involved.’
The spots break this week in the North-west before rolling out
nationally. They will be supported by posters and bus-backs.
The pink jelly is a female character who is burbling away about someone
’brilliant’ and cute’. The rocket is depicted as a man literally on a
short fuse who gets so het up that he finally takes off.
The new creative approach, using a number of different animated
household characters, intends to convert triallists into dedicated
The light bulb represents someone who doesn’t get the point for a while
and when he finally does, explodes. In each case, the characters are
shown next to a telephone receiver and are caught mid conversation.
In the first execution In the second ad, the hammer is shown as a woman
who wants to hammer home her message by repeatedly hitting a nail.