The games developer, Gremlin Interactive, has unveiled an
innuendo-laden cinema ad starring a Bill Clinton lookalike to promote
its new Body Harvest computer game.
The ad, created by Walsh Trott Chick Smith, features the US president
standing at a podium and warning the nation of an imminent alien
invasion. His speech is peppered with sexual innuendo such as, ’It’s a
sticky situation but we don’t have to swallow it’, and, ’I put my
moniker, ahem, on a document to save the human race ... someone has to
lick these aliens to end this body harvest.’
The ad ends with the lookalike being passed a boxed copy of the new game
by a slender female hand, which stretches up from his nether regions
behind the podium.
Walsh Trott won the #2 million creative account in April following a
four-way competitive pitch against Summerfield Wilmot Keene, Mustoe
Merriman Herring Levy and Court Burkitt & Company. Previously, Gremlin
had used a number of agencies on a product-by-product basis.
The campaign was written by Graham Sherlock and art directed by Neil
Croker.
The commercial was directed by Terence Stevens-Prior through Helen
Langridge Associates. Media was planned and bought by TCS Media.
