Walsh Trott steps in as National Savings rethinks ad options

National Savings has suspended its contract with HHCL & Partners and has appointed Walsh Trott Chick Smith to a ’caretaker’ role on its account while it carries out a full-scale marketing review.

National Savings has suspended its contract with HHCL & Partners

and has appointed Walsh Trott Chick Smith to a ’caretaker’ role on its

account while it carries out a full-scale marketing review.



National Savings is understood to want a smaller agency to handle up to

pounds 2 million worth of tactical advertising in the period leading up

to the pitch for its pounds 9 million account early next year.



HHCL was appointed to relaunch National Savings in September 1995 and

created the concept of ’virtual shops’ in five national newspapers

featuring products and services on offer.



But a National Savings spokesperson said this week that, with the

newspaper contracts due to expire at the end of October, there was no

need for HHCL’s input between now and next year’s pitch.