Walsh Trott Chick Smith has been appointed by Gruner & Jahr to work on the £1.5 million Spring launch of a glossy magazine for thirty something women, code-named Project Florence.
Walsh Trott scooped the account following a pitch against the incumbent agency Arcom and TBWA GGT Simons Palmer. A media pitch will take place between three undisclosed agencies during the next few weeks.
Commenting on the appointment Holger Wiemann, G&J's managing director, said: "Each of the three agencies had interesting and different proposals. Walsh Trott, however, had the best understanding of the target market, very interesting planning and came up with a creative solution that we all liked."
Helena Jaworski-Lang, the former deputy editor of Options, is editor of the magazine which is aimed at ABC1 women aged thirty to forty years old.