Warburtons creates dining experience to celebrate bagels

Activation is a four-course immersive tasting experience

Warburtons: activation accompanies latest ad
Warburtons: activation accompanies latest ad

Warburtons is bringing a four-course bagel-themed dining experience to a secret London location. Created in partnership with Gingerline’s Flavourology, the one-day immersive event will transport attendees through a variety of great British locations.

From entry to exit, guests will be immersed in the Warburtons brand world. One of the four settings will be a kids after-school club and a bagel-inspired dish has been created for each course.

The event marks the announcement of Warburtons rolling out full-sized bagels in the UK. The experience aims to build on the tongue-in-cheek humour seen in its latest TV ad featuring Robert De Niro.

Tearmh Taylor, consumer and corporate affairs manager at Warburtons, said: "We are always looking for new and exciting ways to engage food lovers and what better way to mark our new launch than with a four-course celebration of the bagel."

The experience will last around 90 minutes and includes four courses and three alcoholic drinks paired with the menu.