Warburtons "GoodBagels" by Engine and Freuds

Warburtons does a twist on Goodfellas in an epic ad fronted by the film's star, Robert De Niro.

It is the latest in a string of spots in which A-list celebrities pitch their movie ideas to company chairman Jonathan Warburton. "GoodBagels" sees De Niro outline a scenario in which he and his gang of goons take over Warburtons’ bagel business. The work was created by Charlie Gee and Tian Murphy, and directed by Declan Lowney through Another Film Company.