Warburtons has enlisted Academy Award-winning actor George Clooney for a campaign showcasing the incomparable pleasure of a simple slice of toast.
The ad begins as Jonathan Warburton, chairman of Warburtons, eagerly awaits the moment when he can make himself some toast. His plans for a quiet lunch are cut short, however, when his assistant enters his office to announce that Oceans 11 star Clooney is on the line.
It ends as Warburton hangs up on Clooney in favour of his beloved bread.
The ad will air on Saturday (8 May) on ITV1. It was created by Hugo Isaacs and Chris da Roza, and directed by Declan Lowney through Another Film Company. Media is handled by Mindshare.