- US Retailer Montgomery Ward & Co has appointed Laughlin/Constable, Milwaukee, to handle its estimated £24 million ($40 million) creative advertising account.
The appointment sees Ward part company with DDB Needham Chicago, its agency of two years, only weeks after DDB launched a major brand campaign for the company. In a statement the retailer said it "has established a different direction for the company's marketing and advertising".
The new campaign features the line: "We're changing everything to change your mind." Quantum Media, Chicago, continues as media agency of record.