Warehouse has released a film to promote its autumn/winter collection. The 11-minute spot, created by The Brooklyn Brothers, follows a young woman in London as she meets friends, interviews for a job and goes on a date, with the outfits and locations selected from suggestions on the brand’s website. In the ad, the protagonist has to change her clothes frequently and utilises Warehouse’s new 90-minute delivery service. The film is available online and was also sent to Warehouse customers’ mobiles in nine instalments – one every 90 minutes – on its day of release. It was directed by Danny Sangra through A+.
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