Warman and Bannister relaunch Leopard

Roy Warman and Terry Bannister, one of UK advertising’s most famous double acts of the 80s, are putting their names on the door of the relaunched Leopard, the agency in which they are majority shareholders.

Roy Warman and Terry Bannister, one of UK advertising’s most famous

double acts of the 80s, are putting their names on the door of the

relaunched Leopard, the agency in which they are majority

shareholders.



From this week, Leopard will operate as Warman and Bannister, reflecting

the efforts by the former Saatchi and Saatchi chief executives to push

the agency beyond business-to-business and into the mainstream.



The move is in line with their declared aim of winning a Top 20 ranking

for the agency, currently at number 152 in the Campaign Top 300

table.



By bringing their own names to the fore, the pair hope to capitalise

more fully on the reputations they gained when running the Charlotte

Street agency, where they spent 20 years. But Warman insisted: ’This

isn’t an ego trip.’



Warman and Bannister bought into Nicklin Advertising in 1991 and renamed

it Leopard, a codeword they had used for their abortive attempt to take

over the Lopex group.



Since then, the agency has worked to broaden its client base, which

includes Philips, Vodafone and Ciba-Geigy.



’Potential clients tended to believe we were just an extension of

Nicklin and the Leopard name carried more of the business-to-business

stereotyping than we would like,’ Bannister said.



But Warman stressed there was no intention of abandoning its

business-to-business expertise: ’We don’t accept creative frontiers and

we see no difference between business-to-business and consumer

advertising. But we still have great skills in the business-to-business

area and our existing clients have nothing to fear.’



Eight months ago it hired Ken Mullen as a creative director to help

accelerate the process.



Since then, the agency has worked to broaden its client base which

includes Philips, Vodafone, MK and Ciba-Geigy.



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