Roy Warman and Terry Bannister, one of UK advertising’s most famous
double acts of the 80s, are putting their names on the door of the
relaunched Leopard, the agency in which they are majority
From this week, Leopard will operate as Warman and Bannister, reflecting
the efforts by the former Saatchi and Saatchi chief executives to push
the agency beyond business-to-business and into the mainstream.
The move is in line with their declared aim of winning a Top 20 ranking
for the agency, currently at number 152 in the Campaign Top 300
By bringing their own names to the fore, the pair hope to capitalise
more fully on the reputations they gained when running the Charlotte
Street agency, where they spent 20 years. But Warman insisted: ’This
isn’t an ego trip.’
Warman and Bannister bought into Nicklin Advertising in 1991 and renamed
it Leopard, a codeword they had used for their abortive attempt to take
over the Lopex group.
Since then, the agency has worked to broaden its client base, which
includes Philips, Vodafone and Ciba-Geigy.
’Potential clients tended to believe we were just an extension of
Nicklin and the Leopard name carried more of the business-to-business
stereotyping than we would like,’ Bannister said.
But Warman stressed there was no intention of abandoning its
business-to-business expertise: ’We don’t accept creative frontiers and
we see no difference between business-to-business and consumer
advertising. But we still have great skills in the business-to-business
area and our existing clients have nothing to fear.’
Eight months ago it hired Ken Mullen as a creative director to help
accelerate the process.
Since then, the agency has worked to broaden its client base which
includes Philips, Vodafone, MK and Ciba-Geigy.