Warner Bros promotes Polly Cochrane

Warner Bros, the studio behind the Harry Potter films, has promoted its chief UK marketer Polly Cochrane from senior vice-president to executive vice-president as part of changes to its management.

Polly Cochrane: 'incredible track record'
Polly Cochrane: 'incredible track record'

Cochrane adds responsibility for Ireland to her role as group marketing director of Warner Bros UK and remains chief marketing officer of the Harry Potter Global Franchise Development team.

She has been at the company for seven years, following 11 years at Channel 4.

"Polly’s well-deserved promotion reflects her incredible track record, which has seen her turn our cross-divisional marketing into a best-in-class operation," said Josh Berger, Warner Bros UK, Ireland and Spain president and MD.

Cochrane will report to Berger, as will two new hires. Will Harrison, formerly chief operating officer for HBO Europe, has joined as senior vice-president and chief commercial officer on the Harry Potter team and Nicole Blake, formerly head of franchise at Dreamworks Animation, as senior vice-president on the Harry Potter team based in Burbank, Warner Bros’ California headquarters.