Watch: Behind Costa's lenticular technology StreetTalk campaign

Costa is shaking up the high street this summer with new lenticular ads for their over-ice drinks range.

 Matthew Cook: director of StreetTalk at JCDecaux
Matthew Cook: director of StreetTalk at JCDecaux

The tactical outdoor ads, which appear on 500 of JCDecaux's StreetTalk sites across the country, use the lenticular printing technique to create the illusion of a Costa barista shaking up an icy beverage.

Campaign caught up with Matthew Cook, director of StreetTalk at JCDecaux, to find out more.

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