On day one, the jury reviewed the Consumer Durables & Furniture; Sport, Travel & Leisure; and Retail categories.
Mark Goodwin, a Campaign Big Awards judge and the creative director at M&C Saatchi, said: "Nothing beats actually seeing the work, and seeing the work with other people."
"Everyone was pretty much in agreement" on the finalists, he said.
Richard Brim, an executive creative director at Adam & Eve/DDB, was the chair of judging yesterday. Other judges included Vicki Maguire, a deputy executive creative director at Grey London; Caroline Pay, the deputy creative director at Bartle Bogle Hegarty; Andy Fowler, the executive creative director at Brothers and Sisters; and Tracy de Groose, the chief executive of Dentus Aegis Network UK.