IBM launched a new studio in February, aimed at helping brands understand how new technology can enhance brand experiences and improve engagement with customers. Situated in the IBM Southbank location, the Studio will be the hub of IBM Design in London.
"The whole concept is to facilitate collaboration," says Christos Boinis, interactive experience studio director, IBM London. "To bring design, development, elements of test and business knowledge all together, and integrate that to maximise innovation."
Scott Stockwell, marketing innovation group leader of the Studios said, "We really wanted it to be part of our homeland. It’s kind of like a little nucleus that we are hoping will spread the capabilities throughout the organisation."
With nearly 20 IBM Studios globally already working with innovative techniques, Matthew Candy, european leader, IBM Interactive Experience, says that, for London, "It gives us a place and a space to co-create with clients. A place where we can work together in tandem with clients to ideate what this new experience for their customers is going to be like."
Looking forward, Boinis hopes that the work now underway in the Studio will be "quite pervasive," and catch IBM and their clients by surprise.