Speaking to Campaign at IAB Engage 2016, Bing UK's head of sales, Ravleen Beeston, discusses how brands should be thinking about artificial intelliigence.
Watch: Bing UK's Ravleen Beeston on brands and artificial intelligence
Bing's search data powers several famous AI assistants as well as Microsoft's Cortana - it's the default search engine for Siri and Amazon's Alexa.