"The physical space and how it connects with the digital landscape is the next new big thing," according to Bob Greenberg, co-founder, chairman and CEO of R/GA.
In this video segment, Greenberg discusses how he has been able to recognize cycles of technological change and adjust his business to stay ahead of the curve.
He talks about how R/GA’s new headquarters, in the Hudson Yard development in New York, will be a "physical version of our capabilities," employing cutting technology to blur the boundaries between remote and in-person working.
Greenberg, whose agency began life making computer graphics for movies like "Superman" and "Alien" in the late '70s early '80s, also talks about the emerging technologies he is most excited about: virtual reality and 3D printing.
In another installment of the interview, watch Bob Greenberg discuss the future of work.